Microsoft confirms the latest marketing campaign with Jerry Seinfeld is no longer.
Within the past few weeks the public was given the new marketing campaign from Microsoft. Certainly most viewers reaction to this attempt was with a resounding “thud.” This giant has woken based on it’s reaction to competition and not with proactive innovation the competition continues to show.
Apple’s marketing establishes a satirical niche campaign. Apple is not hammering a litany of tangibles bragging about how great it is. Apple illustrates what numerous computer users around the country have expressed over the past few years. Sample surveys certainly were a minor undertaking in this marketing study. Feedback, disappointment, and consumer resistance to Microsoft’s Vista platform was and is still heard by residential and business consumers.
Microsoft probably hired political strategists for this a statement release today. The press statement goes on to say………….
For the past two weeks, millions of people have watched the series of Bill Gates and Jerry Seinfeld television ads with the Windows logo at the end and wondered: “What’s next?”Today, Microsoft answers that question with the next phase of a multi-year, multi-million dollar Windows marketing effort designed to reconnect with consumers. And tonight, the Bill-and-Jerry “teaser” ads give way to a new series of television ads that celebrate the diversity and passion of consumers around the world who use Windows to stay in touch with the people, information and ideas that they care about.
The new ads are just a part of this major Windows marketing initiative, all designed around connecting with consumers in meaningful ways throughout their Windows experience – whether buying a PC, using a Windows Mobile device, or living life on the Web.
Do you agree? This is a beautiful strategy. Take a situation that flopped and spin it as though it was intentional. As Dr. Evil once said…..rrrrrrriggggttt. The strategy to use the world’s richest man and the world’s richest comedian buying shoes was motivating to many. I certainly jumped out of my seat and went shopping. Unfortunately Vista Windows was not carried at Shoe Circus .
One question? What does Bill and Jerry in a shoe shop have to do with technology, gadgets and innovation?
