Facebook will offer vanity names starting at 12:01 a.m. EDT on Saturday, June 13. A vanity name formats the URL (web address) in a more friendly way. It uses a convention by name versus a randum pattern of characters often seen on commericial sites.
This is a great opportunity to brand your company name. Vanity names and web addresses using the english format produce better organic results with search engines. FaceBook is attempting to expand beyond the basic social website. MySpace is a good example of the train that could have, but failed as competition passed it by. Commercial opportunities create more revenue and this is a must for FaceBook. Otherwise, FaceBook will fade into the distant past as Twitter takes it over.
The opportunity to produce revenue is a small window of time. A few weeks back Twitter was asked when they anticipated on producing revenue. The founders response was more or less “they are working on it” and will be layed out in their business plan. That is a bit late considering Twitter is now on the third year of operations. Hopefully FaceBook has a business plan with vision. It is going to take more than vanity names to produce a profit.
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