Google rolls out a development following the acquisition of DoubleClick, Inc in 2008. DoubleClick’s targeted ad technology is behaviorally induced.
DoubleClick, Inc, founded in 1996, has a history of controversy that has inflamed privacy advocates for years. After the initial announcement of Google acquiring DoubleClick, Inc, privacy nut-jobs went bonkers. Let’s face it, Google owns the Internet at this time. That is not to say it doesn’t have vulnerabilities. It does, but that is a topic for another day.
Last year Google tweaked and made deals to keep the privacy mongers happy and their dander down. The technology is now unleashed and Google has an option to opt-out of the technology.
As you surf Google’s dominion there are ads littered all over the screen. This downside obviously is a crowded display, but the upside is free surfing on the dime of the sponsors of the ads. Either way, the ads are now tailored more towards your habits while surfing.
Opting-out of the technology just prevents the DoubleClick technology from serving you more relevant ads based on your surfing habits. In other words, if you are surfing for car parts, you may end up with funeral home ads. Just kidding. However, this is somewhat how it works.
Keep it simple. If you don’t like tailored ads then opt-out. Otherwise, just move on with life and don’t lose sleep over it.
