Apple is in a bind and faces the balancing act of image versus bottom-line. Steve Jobs insists the phone is okay. Yet statistically seven to ten percent of paying customers are complaining about the phone dropping.
It seems the left-handed are mostly affected by the debacle. Weeks have passed and Steve Jobs continues to live in a fantasy world. This takes me back to the early nineties. Canon’s mantra was “image is everything.”
Apple should take a bit of advice from Andre and improve its image (excluding the mullet and wig). The way Apple has managed itself is surprising considering the company has always been an innovator of new segments within technology. It is as Apple has gone Microsoft’s way putting profit before product.
Apple will take a slight dent from the iPhone 4, but it certainly will prove short lived. The “death-grip” is fixed by Apple offering a free band-aid antenna guard. Apple so far is resisting a recall. This would prove expensive and would certainly not make the stockholders happy. However, Apple built it’s empire on high-quality products and this seems contrary to the integrity of Apple.
Apple announced at the time of this post insanely large profits for the third fiscal quarter of 2010. Profits are up 78%. It doesn’t appear Steve Jobs will lose sleeping over that figure. That figure should support a recall to repair the iPhone 4.
